Action on Paper
Interdisciplinary media art for a brave new world
“[AToP creates] to motivate the homies to go and step up their grind” (Moskalus Records)
Nick Pastula is a media + marketing entrepreneur. His current project [AToP] was born out of the desire to actively participate in shaping the process of self-reflection and future actions in society. He is a Co-founder of Galore Media, which directly impacts youth culture through its mission of ‘Celebrating the modern Bombshell through Latinx culture”. Past work includes leadership positions at Travel + Leisure, SPIN Media, and VP Media of NYC-based creative studio Convicts, “Troublemakers for a better world”. Nick has a degree in Business Administration and Media Studies from Fordham University in New York City.
[AToP] (Action on Paper) is an interdisciplinary media Art project in Abstract Realism born out of the desire to achieve higher consciousness through the thought-sensory provocation of electronic sounds and visuals. The definition of atop is “on the top of.” In this society of (over)exposure and quick reaction, the thought is that it would benefit everyone to be [AToP] of themselves and work/purpose to ensure that our communications are an active endeavor of sincerity to the betterment of human excellence thus connecting society by adding value.
When measuring success we often contextualize our lives now by what is being shared through technological media advances that allow for varied interpretations. The purpose of this work is to contribute to a culture that supports mainstream consciousness positively. Conceptual electronica is derived from cultural, media, and business study applying an overarching intention of Metamodernism sensibilities. This is done by implementing practice and action; practice being the reflection that should always precede the action.
[AToP] places focus on current populist values in confronting societal challenges around awareness, optimistically future thinking in the understanding that post-internet art has the power to make people think differently about the world. Vaporwave aesthetic is used as a reference for historical economic context to lend perspective on societies shifting relationship with culture and with that an attempt to help define these shifting relationships. [AToP] attempts to introduce the “structure of feeling” within the Self. Each project begins with a thought, reflection, and action.
Glitch serves as the underlining art form to confront and then convey the [AToP] movement of ideas as mostly audiovisual presentations. Guiding principles leading to content creation for the benefit of others is the underlying purpose of [AToP]. The work serves as an intention to question, reflect, and lead in addressing steps towards one’s contribution to contemporary culture.