Digital / SMM / IRL
For a brave new world
We are all media companies in the postmodern era.
is a plan for building an audience by planning, publishing, maintaining, and spreading frequent and consistent content that educates, entertains, or inspires to turn internet searchers into fans and then- fans into customers.
A content strategy places focus on the planning, creation, publishing, and maintenance of content ensuring that you have useful and usable content. Content that is well structured, and easily found is important to improving the user experience of a website and your brand. It starts with your customer and following steps of why you are creating content, who you are helping, and how you will help them in a way no one else can.
is creating content that allows you to connect with leads and customers. By giving consumers the information they need in custom formats to make an educated purchasing decision you build trust and relationships- encouraging conversions. 💪🏼
Companies use content marketing to build an audience and to achieve at least one of these profitable results: increased revenue, lower costs, or better customers. How about all three ✔︎
A content plan is a tactical component within your strategy that documents the specifics of how you will execute your strategy, and who will be handling each task. A lot of people jump to this because the ideas are in their heads. It’s important to understand that you need a content marketing strategy BEFORE you build your content plan. A content plan is a marketing plan that specifically relates to the content. Details included are key topic areas you will cover, what content you will create and why, when, and how to share your content and specific CTA’s (calls to action) you will include. The planning is the part where you actually decide what you will do and when.
Sonic branding is an awesome way to capture the attention of your audience and build brand recognition. In a consumer marketplace that’s filled with information to consume, attention can be a brand’s scarcest asset. Adding a sound to your brand identity can help you to get the focus you need. Additionally, sound can penetrate your customer’s subconscious even when they’re not really listening. While a visual logo requires someone to pay attention, a sonic logo flows through the mind regardless of where their focus might be. Cool right? Building a brand with sounds and music that aligns perfectly with your brand attributes is an incredible way to give your brand identity depth and according to studies, listening to sound or a piece of music can initiate the memory section of your customer’s brain, leading to better brand recall.
Custom content is focused not on attracting a new audience, but on engaging the existing one. Create useful, great content that’s tailored to them. Answer their questions and provide a killer post-purchase customer service experience. That’s what custom content is all about. Custom content that shows the user/customer how to achieve better results with the product or tool that they already use will most assuredly engage them in meaningful ways. If they’re engaged, they’ll stick around even longer as a customer! When you create content specifically related to your products and services, you can reach existing customers who are searching online for helpful content. By answering popular questions around your niche industry, you’re more likely to drive relevant traffic and build customer trust, which can have a direct impact on conversion rates and increase the quality of customers.
Co-marketing, as an example, is a strategic marketing and advertising partnership between two brands wherein the success of one brand brings success to its partner brand, too. Co-marketing can be an effective way to build a business, boost awareness, and break into new markets. For a partnership to truly work, it has to be a win-win for all players in the game. Concepts developed as a special project can lead to earned media value plus other marketing extensions such as in real-life experiences, new product extensions, and additional marketing content.
Everyone is a media company in the post-modern era. Publishing by creating holistic media strategies that align with your brand marketing is the way forward. What you plan on getting out of it is a framework tracked via objective and strategy documents. How you want to expand your brand is approached by ideas and solutions. Media surrounds and informs your vision and culture in order to explore emerging opportunities.